Watch Bob Byhre’s television advertisement for Camel. And you can Read the script!

Comedian Lenny Bruce satirized the advertisement—and seems rather cavalierly to poke fun at our core ethic of volunteerism—in one of his most famous sketches (at 1:25) The sketch was featured in the first episode of the Amazon hit series “The Marvelous Mrs. Maisel.” We can’t agree with it, it’s an important part of our cultural history.

Take a look at Helga Byhre’s autobiography, Views from the Hill!

Read about Helga’s being assisted on Mt. McKinley in this Life magazine story from 1960 (beginning on page 25) and check out some recent photographs of her, including one of her holding a magazine featuring a story about her adventures in Alaska as a young woman.